Your go-to copywriting resource
Struggling to write marketing materials, want to write better marketing materials or just curious about the art and science of copywriting? Here’s where you need to be.
Customer case study copywriting
Ebook and white paper copywriting
Should I write my ebook myself or commission a copywriter?
15 January 2019
How long should a marketing white paper be?
26 November 2018
How long should a marketing ebook be?
19 November 2018
What is an ebook and how do I write one?
27 August 2018
What is a white paper and how do I write one?
13 August 2018
Blog and website content copywriting
Back to basics
Working with a copywriter
Musings
Browse Latest Blogs
Writing clearly and saying what we mean: a manifesto
25 March 2019
Corporate jargon. Phrases such as ‘going forward’, ‘bandwidth’, ‘best of breed’, ‘reach out’, ‘deep dive’. Long sentences you have to.. More
Top tips for writing like a human
14 March 2019
Many of us fall into the trap of using corporate jargon at work. (If you’d like to know why, check.. More
How can I improve my blog writing skills?
4 February 2019
Want to be a better blogger? Here are my top tips for writing better blogs. Put a content strategy together.. More
How much of my budget should I set aside for website content?
28 January 2019
The short answer is: probably more than you think. To understand why, let’s think about websites for a moment. When.. More
Will a newsletter help my marketing?
21 January 2019
As someone who has sent a newsletter on the last working day of every month (apart from in December, because.. More
Should I write my ebook myself or commission a copywriter?
15 January 2019
As I’ve discussed in other blog posts, an ebook (and their sister document, the white paper), is an excellent marketing.. More
What does a copywriter do?
7 January 2019
This is a page from the results of the ProCopywriters Survey 2018. It shows a selection of copywriters’ answers to.. More
Why do I need customer case studies?
19 December 2018
I mentioned in an earlier post how often I see customer case studies that are missed opportunities. When I see them.. More
What information do I need for a customer case study?
10 December 2018
A case study is a story with two sides. You’re going to need to pull together facts from your side.. More
How long should a marketing white paper be?
26 November 2018
I think a white paper is a great thing to have in your marketing toolkit. (If you’d like a quick.. More
How long should a marketing ebook be?
19 November 2018
So you’ve decided to write a marketing ebook for your business to help you demonstrate your expertise and attract leads... More
When should I write a press release?
12 November 2018
A press release is a great way to get free (well, free in the sense that the only cost is.. More