Your go-to copywriting resource
Struggling to write marketing materials, want to write better marketing materials or just curious about the art and science of copywriting? Here’s where you need to be.
Top copywriting tips
How to overcome the black hole of content in your business
17 March 2020
Tips for making a newsletter manageable
16 December 2019
How do you help people to write in your company’s tone of voice?
9 September 2019
How do you find your tone of voice if you’re a B2B?
2 September 2019
Why you aren’t really a B2B business
27 August 2019
Customer case study copywriting
How to get the most from interviews for customer case studies
18 November 2019
Why do I need customer case studies?
19 December 2018
What information do I need for a customer case study?
10 December 2018
How do I write a customer case study?
15 October 2018
How can I write better customer case studies?
30 July 2018
Ebook and white paper copywriting
Should I write my ebook myself or commission a copywriter?
15 January 2019
How long should a marketing white paper be?
26 November 2018
How long should a marketing ebook be?
19 November 2018
What is an ebook and how do I write one?
27 August 2018
What is a white paper and how do I write one?
13 August 2018
Blog and website content copywriting
Back to basics
Working with a copywriter
Musings
News
Browse Latest Blogs
How can a copywriter understand my business enough to write about it?
27 May 2020
This is the introduction to an article I first published on Medium. There are lots of reasons not to use a.. More
How to overcome the black hole of content in your business
17 March 2020
This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years... More
Tips for making a newsletter manageable
16 December 2019
There are lots of benefits to having a newsletter. (For a refresher on some of the reasons, you might like.. More
Which comes first – content or design?
25 November 2019
When you’re working on a new website, which bit should you work on first? The design or the content? I’m.. More
How to get the most from interviews for customer case studies
18 November 2019
I write case studies for my clients regularly. As part of the work, I interview both the client and the.. More
The concept of conversion copywriting
12 November 2019
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and.. More
How do I give feedback to my copywriter?
4 November 2019
Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s.. More
The Catch 22s of social media marketing
25 October 2019
Can you help me resolve a dilemma? Let me give you the background. I regularly write blogs about copywriting –.. More
Why is copywriting so expensive?
21 October 2019
Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t.. More
Running a marathon and running a business
18 October 2019
On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I.. More
How do you help people to write in your company’s tone of voice?
9 September 2019
This is the introduction to an article I first published on Medium. When you’re looking around for guidance on tone of.. More
How do you find your tone of voice if you’re a B2B?
2 September 2019
This is the introduction to an article I first published on Medium. The way your business sounds is important. When all.. More