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Free copywriting e-courses
Over 2,500 people have taken my copywriting e-courses. Each e-course has been designed for business owners and marketing executives who find themselves writing marketing copy. The e-courses are made of up of video tutorials and written exercises and are packed with straightforward advice and easy-to-implement tips that will help you get better results from your marketing.
How to write better copy e-course
On this free course you’ll learn how to write copy that appeals to your target market, how to make people want what you’re selling, how to give your writing a professional edge and how to get people to take action.
How to write good web copy e-course
On this free course you’ll learn how to structure a website effectively, how to use keywords so people can find you in the first place, how to write copy that works on the web and how to get people to take action before they leave.
How to write a good case study e-course
On this free copywriting course you’ll learn how to turn the plain facts of a project into a compelling piece of marketing that demonstrates your expertise, your professionalism and your quality.
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The Pippin A-Z of Copywriting
Useful copywriting tips, hard-earned wisdom and practical advice
Blogs
Top copywriting tips
How to make a little content go a long way
20 April 2022
The Pippin A-Z of Copywriting
30 November 2021
How to tell your customers how good you are (without actually telling them)
27 August 2021
The 3 things every freelance copywriter needs from an agency brief
27 July 2021
Quick fix writing tips when you just need to get it done
22 June 2021
Customer case study copywriting
How to get the most from interviews for customer case studies
18 November 2019
Why do I need customer case studies?
19 December 2018
What information do you need for a customer case study?
10 December 2018
How do I write a customer case study?
15 October 2018
How can I write better customer case studies?
30 July 2018
Ebook and white paper copywriting
Should I write my ebook myself or commission a copywriter?
15 January 2019
How long should a marketing white paper be?
26 November 2018
How long should a marketing ebook be?
19 November 2018
What is an ebook and how do I write one?
27 August 2018
What is a white paper and how do I write one?
13 August 2018
Blog and website content copywriting
Sources of instant content for your business
8 July 2021
Stuck for an idea for a blog? Think back to the last conversation you had with a client or prospect
20 July 2020
Which comes first – content or design?
25 November 2019
How can I improve my blog writing skills?
4 February 2019
How much of my budget should I set aside for website content?
28 January 2019
Back to basics
Working with a copywriter
Musings
News
Browse Latest Blogs
How to make a little content go a long way
20 April 2022
You’ve written a piece of content and after all the effort it’s taken, you want to make sure it’s working.. More
Are the copywriting robots coming?
11 March 2022
At every copywriting conference I’ve ever been to, there’s been at least one session on AI copywriting. Often, we’ll see.. More
Content outsourcing from a freelance writer’s perspective
15 February 2022
I recently came across Semrush Marketplace’s State of Content Ops & Outsourcing report. It tells us who outsources content (and.. More
The Pippin A-Z of Copywriting
30 November 2021
In 2017, I set myself a challenge: 26 weeks and 26 blog posts to create the Pippin A-Z of Copywriting... More
How to tell your customers how good you are (without actually telling them)
27 August 2021
When you’re writing about your business, it’s very easy to assume that your readers know more about you than they.. More
The 3 things every freelance copywriter needs from an agency brief
27 July 2021
I’m not going to patronise you by recapping the essential components of a good brief — you haven’t built an.. More
The writing rules you can ignore – and why you should always think twice about ignoring them
15 July 2021
Every copywriter reading this will have been told at some point in their career not to start a sentence with.. More
Sources of instant content for your business
8 July 2021
Here’s the problem. You’ve committed yourself to putting high quality content out there regularly to demonstrate your expertise and attract.. More
Quick fix writing tips when you just need to get it done
22 June 2021
All over the world right now, there are marketing teams saying: “Let’s get our subject matter experts to write this.. More
How to get content out the door faster
23 February 2021
The best copy in the world isn’t going to work if it’s sitting in your Drafts folder. You know this... More
In defence of jargon and corporate gibberish
2 November 2020
This is the introduction to an article I first published on Medium. Copywriters — including me — prize the value of.. More
‘Should of’ or ‘should have’?
18 September 2020
When you use this phrase, it’s always ‘should have’ or ‘should’ve’: I should have gone for a run today so.. More