Your go-to copywriting resource
Struggling to write marketing materials, want to write better marketing materials or just curious about the art and science of copywriting? Here’s where you need to be.
Top copywriting tips
7 ways to instantly improve your writing
12 June 2020
How to overcome the black hole of content in your business
17 March 2020
Tips for making a newsletter manageable
16 December 2019
How do you help people to write in your company’s tone of voice?
9 September 2019
How do you find your tone of voice if you’re a B2B?
2 September 2019
Customer case study copywriting
How to get the most from interviews for customer case studies
18 November 2019
Why do I need customer case studies?
19 December 2018
What information do I need for a customer case study?
10 December 2018
How do I write a customer case study?
15 October 2018
How can I write better customer case studies?
30 July 2018
Ebook and white paper copywriting
Should I write my ebook myself or commission a copywriter?
15 January 2019
How long should a marketing white paper be?
26 November 2018
How long should a marketing ebook be?
19 November 2018
What is an ebook and how do I write one?
27 August 2018
What is a white paper and how do I write one?
13 August 2018
Blog and website content copywriting
Stuck for an idea for a blog? Think back to the last conversation you had with a client or prospect
20 July 2020
Which comes first – content or design?
25 November 2019
How can I improve my blog writing skills?
4 February 2019
How much of my budget should I set aside for website content?
28 January 2019
How long should a blog post be?
22 October 2018
Back to basics
Working with a copywriter
Musings
News
Browse Latest Blogs
In defence of jargon and corporate gibberish
2 November 2020
This is the introduction to an article I first published on Medium. Copywriters — including me — prize the value of.. More
‘Should of’ or ‘should have’?
18 September 2020
When you use this phrase, it’s always ‘should have’ or ‘should’ve’: I should have gone for a run today so.. More
Price-per-project or price-per-hour?
21 August 2020
I read an article on Entrepreneur Europe recently that gave tips for businesses hiring freelance workers for the first time... More
Consists of and comprises
4 August 2020
I’ve been meaning to write this post for a while, prompted by coming across more and more of what I.. More
Stuck for an idea for a blog? Think back to the last conversation you had with a client or prospect
20 July 2020
If you’re ever stuck for a topic for a blog, think back to your most recent conversations with clients or.. More
7 ways to instantly improve your writing
12 June 2020
This is the introduction to an article I first published on Medium. It’s my opinion that if you’re taking the time.. More
How can a copywriter understand my business enough to write about it?
27 May 2020
This is the introduction to an article I first published on Medium. There are lots of reasons not to use a.. More
How to overcome the black hole of content in your business
17 March 2020
This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years... More
Tips for making a newsletter manageable
16 December 2019
There are lots of benefits to having a newsletter. (For a refresher on some of the reasons, you might like.. More
Which comes first – content or design?
25 November 2019
When you’re working on a new website, which bit should you work on first? The design or the content? I’m.. More
How to get the most from interviews for customer case studies
18 November 2019
I write case studies for my clients regularly. As part of the work, I interview both the client and the.. More
The concept of conversion copywriting
12 November 2019
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and.. More