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Struggling to write marketing materials, want to write better marketing materials or just curious about the art and science of copywriting? Here’s where you need to be.
Top copywriting tips
Customer case study copywriting
How to get the most from interviews for customer case studies
18 November 2019
Why do I need customer case studies?
19 December 2018
What information do I need for a customer case study?
10 December 2018
How do I write a customer case study?
15 October 2018
How can I write better customer case studies?
30 July 2018
Ebook and white paper copywriting
Should I write my ebook myself or commission a copywriter?
15 January 2019
How long should a marketing white paper be?
26 November 2018
How long should a marketing ebook be?
19 November 2018
What is an ebook and how do I write one?
27 August 2018
What is a white paper and how do I write one?
13 August 2018
Blog and website content copywriting
Back to basics
Working with a copywriter
Musings
News
Browse Latest Blogs
Which comes first – content or design?
25 November 2019
When you’re working on a new website, which bit should you work on first? The design or the content? I’m.. More
How to get the most from interviews for customer case studies
18 November 2019
I write case studies for my clients (and my clients’ clients) regularly. I typically find there are two schools of.. More
The concept of conversion copywriting
12 November 2019
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and.. More
How do I give feedback to my copywriter?
4 November 2019
Obviously, the best kind of feedback a copywriter can get runs something along the lines of ‘This is great, it’s.. More
The Catch 22s of social media marketing
25 October 2019
Can you help me resolve a dilemma? Let me give you the background. I regularly write blogs about copywriting –.. More
Why is copywriting so expensive?
21 October 2019
Have you ever had a quote from a copywriter and said: “How much?!” After all, copy is just words, isn’t.. More
Running a marathon and running a business
18 October 2019
On 6 October 2019 I ran Chester Marathon. It wasn’t quick – 4:38:29 – and it wasn’t the time I.. More
What does your business sound like – and why does it matter?
23 August 2019
When my partner got home from work earlier, he asked me what I’d done today. I told him I’d been.. More
How to run a copywriting business
24 June 2019
I started my business, Pippin Copywriting Ltd, on 1 June 2012 so it’s about this time of year I look.. More
How marketers can improve their relationship with the rest of the business
21 June 2019
As the marketing department, it’s very easy to feel under siege and under-valued – there’s often a sense of ‘nobody.. More
Writing clearly and saying what we mean: a manifesto
25 March 2019
Corporate jargon. Phrases such as ‘going forward’, ‘bandwidth’, ‘best of breed’, ‘reach out’, ‘deep dive’. Long sentences you have to.. More
Top tips for writing like a human
14 March 2019
Many of us fall into the trap of using corporate jargon at work. (If you’d like to know why, check.. More