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Struggling to write marketing materials, want to write better marketing materials or just curious about the art and science of copywriting? Here’s where you need to be.
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Top copywriting tips
7 ways to instantly improve your writing
12 June 2020 by Catherine Every
How to overcome the black hole of content in your business
17 March 2020 by Catherine Every
Tips for making a newsletter manageable
16 December 2019 by Catherine Every
How do you help people to write in your company’s tone of voice?
9 September 2019 by Catherine Every
How do you find your tone of voice if you’re a B2B?
2 September 2019 by Catherine Every
Customer case study copywriting
How to get the most from interviews for customer case studies
18 November 2019 by Catherine Every
Why do I need customer case studies?
19 December 2018 by Catherine Every
What information do I need for a customer case study?
10 December 2018 by Catherine Every
How do I write a customer case study?
15 October 2018 by Catherine Every
How can I write better customer case studies?
30 July 2018 by Catherine Every
Ebook and white paper copywriting
Should I write my ebook myself or commission a copywriter?
15 January 2019 by Catherine Every
How long should a marketing white paper be?
26 November 2018 by Catherine Every
How long should a marketing ebook be?
19 November 2018 by Catherine Every
What is an ebook and how do I write one?
27 August 2018 by Catherine Every
What is a white paper and how do I write one?
13 August 2018 by Catherine Every
Blog and website content copywriting
Stuck for an idea for a blog? Think back to the last conversation you had with a client or prospect
20 July 2020 by Catherine Every
Which comes first – content or design?
25 November 2019 by Catherine Every
How can I improve my blog writing skills?
4 February 2019 by Catherine Every
How much of my budget should I set aside for website content?
28 January 2019 by Catherine Every
How long should a blog post be?
22 October 2018 by Catherine Every
Subscribe to my newsletter and get my latest blogs delivered to your inbox once a month.
Back to basics
‘Should of’ or ‘should have’?
18 September 2020 by Catherine Every
Consists of and comprises
4 August 2020 by Catherine Every
“Is it possible to make an inquiry?” he enquired
12 April 2018 by Catherine Every
Old silly thing
30 August 2017 by Catherine Every
Is your voice active or passive?
6 July 2017 by Catherine Every
Working with a copywriter
Price-per-project or price-per-hour?
21 August 2020 by Catherine Every
How can a copywriter understand my business enough to write about it?
27 May 2020 by Catherine Every
How to overcome the black hole of content in your business
17 March 2020 by Catherine Every
The concept of conversion copywriting
12 November 2019 by Catherine Every
How do I give feedback to my copywriter?
4 November 2019 by Catherine Every
Musings
In defence of jargon and corporate gibberish
2 November 2020 by Catherine Every
The Catch 22s of social media marketing
25 October 2019 by Catherine Every
Running a marathon and running a business
18 October 2019 by Catherine Every
How content marketers can make the sign off process less traumatic
23 July 2019 by Catherine Every
How to run a copywriting business
24 June 2019 by Catherine Every
News
I’m raising money for Epilepsy Research UK
18 July 2018 by Catherine Every
Making Words Work for You at Ledbury WiRE
12 March 2018 by Catherine Every
Creating Futures at the University of Gloucestershire
6 March 2018 by Catherine Every
Continuing Professional Development
11 September 2017 by Catherine Every
Attention-seeking (again)
10 August 2017 by Catherine Every
Browse Latest Blogs
In defence of jargon and corporate gibberish
2 November 2020 by Catherine Every
This is the introduction to an article I first published on Medium. Copywriters — including me — prize the value of.. More
‘Should of’ or ‘should have’?
18 September 2020 by Catherine Every
When you use this phrase, it’s always ‘should have’ or ‘should’ve’: I should have gone for a run today so.. More
Price-per-project or price-per-hour?
21 August 2020 by Catherine Every
I read an article on Entrepreneur Europe recently that gave tips for businesses hiring freelance workers for the first time... More
Consists of and comprises
4 August 2020 by Catherine Every
I’ve been meaning to write this post for a while, prompted by coming across more and more of what I.. More
Stuck for an idea for a blog? Think back to the last conversation you had with a client or prospect
20 July 2020 by Catherine Every
If you’re ever stuck for a topic for a blog, think back to your most recent conversations with clients or.. More
7 ways to instantly improve your writing
12 June 2020 by Catherine Every
This is the introduction to an article I first published on Medium. It’s my opinion that if you’re taking the time.. More
How can a copywriter understand my business enough to write about it?
27 May 2020 by Catherine Every
This is the introduction to an article I first published on Medium. There are lots of reasons not to use a.. More
How to overcome the black hole of content in your business
17 March 2020 by Catherine Every
This is the introduction to an article I first published on Medium. I’ve been a freelance copywriter for over 15 years... More
Tips for making a newsletter manageable
16 December 2019 by Catherine Every
There are lots of benefits to having a newsletter. (For a refresher on some of the reasons, you might like.. More
Which comes first – content or design?
25 November 2019 by Catherine Every
When you’re working on a new website, which bit should you work on first? The design or the content? I’m.. More
How to get the most from interviews for customer case studies
18 November 2019 by Catherine Every
I write case studies for my clients regularly. As part of the work, I interview both the client and the.. More
The concept of conversion copywriting
12 November 2019 by Catherine Every
Every copywriter has at least one hilarious (ahem) anecdote about the time someone they were speaking to confused copyright and.. More