I launched the SKŪP® at the BETA International Equestrian Trade Fair and entered it in the Innovation Awards. It was important to me that my product wouldn’t lose out because of a poorly worded entry form and so Catherine took the bare bones of my entry and polished it up. Result – we won the award!
Emma Lawton, HŪF®
How working with a copywriter works
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Corporate writing that enhances your reputation
Annual reports, corporate responsibility brochures, staff handbooks, competition entries and all the other types of corporate communications are necessary collateral for your business.
But they can be so much more than just an exercise in box-ticking. In the right hands they boost engagement, enhance loyalty and demonstrate your difference.
That’s where I come in.
I specialise in writing readable corporate communications that position you effectively and encourage people to engage with you.
My process
When you commission me to write any corporate communications we follow a three stage process to make sure I’m adding the most value to your project.
Research and discovery
We start with the research and discovery phase. This is where I gather all the information that’s relevant to the project – previous examples, up-to-date information, audience information, sector information and more.
Writing and editing
The critical element of this phase is drafting the copy. If the content is going to be taken into design this phase also includes working alongside your design team so design and content are working in harmony to make the most impact.
Testing and measuring
Once the project has been published, I’ll ask for user feedback and any relevant metrics to help inform future projects.
Catherine was recommended to us on the strength of her existing work with other agencies.
We have worked together on a number of projects and each occasion has been a pleasure – she is professional at all times whilst also being friendly and accommodating.
Catherine’s attention to detail and eagerness to fully understand her subject matter means that copy is not only superbly crafted and delivered on-time, but also captures intricacies and detail other copywriters might overlook.
We look forward to working with Catherine on future projects and would have no hesitation in recommending her to anyone else.
Janie Philp, Space Worldwide
Ready to get started?
If you want your corporate communications to work a bit harder, let’s arrange a time for a conversation.