5 copywriting principles you need to know

Like most people, you probably haven’t ever received any formal training in copywriting. You’ve picked up things along the way and your marketing materials are pretty good.

But what would you say if I told you that you were making five mistakes in your marketing materials? What would you say if I told that those five mistakes were costing you sales?

But don’t worry too much. The mistakes you are making are the same ones that most people make, so you’re not the only one.

The good news is that if you fix those five mistakes, you’ll be putting yourself streets ahead of your competitors.

The bad news is that unless you learn what the five mistakes are and how to fix them, you won’t get the competitive advantage you need and your business deserves.

My name’s Catherine and I’ve been writing marketing materials for business owners, marketing directors and account managers since 2004. I’m here to show you the five mistakes you’re making. More importantly, I’m here to show you how by fixing them you can dramatically improve your marketing results and write more effective marketing materials that give you better return on investment than ever before.

Over the course of five days, I’ll show you the five copywriting mistakes you’re making, explain why they’re a problem and give you the tools to avoid them in future.

This time next week you could have transformed your marketing for the better forever!

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