Content marketing on a shoestring

When you read up about content marketing, many of the guides assume you have both time and money to dedicate to the activity.

It could easily be a full time job for someone. And to produce any kind of volume of content could easily need a whole team.

For many businesses, this is feasible. For many businesses (my own included), it isn’t.

But you can’t just ignore it – B2B marketing depends on content marketing because your buyers will expect to do a great deal of research before they make contact with you.

So what should you do?

The truth is any content marketing you do can make a difference.

This guide shows you where to focus your efforts.

It pulls together your options, whether marketing is just one of the jobs on your To Do List or you have a budget and people at your disposal.

It shares:

  • the six stages of the content marketing journey and which are the most important
  • the pitfalls to avoid if you want to get content marketing working in your business
  • the best practice to embrace if you want to see results.

It will give you the confidence you need to start, restart or turbocharge your content marketing journey.