Learn the 3 things your freelance copywriter really wants to know

I’ll bet you’re scrupulous when you’re briefing a creative. I’ll bet you’ve learned the hard way that anything less is a recipe for disappointment, endless drafts and grim frustration.

But what if I told you that when you’re briefing your copywriter, there are three things they love to know but you’re probably not telling them?

Three things that make it easier to form that alchemical relationship where your copywriter seems to be able to read your mind. The one where they regularly deliver work that is so much more than you’d ever dare hope and utterly wows the client.

My name’s Catherine and I’ve been a freelance copywriter since 2004. Like you, I love it when I form those magical relationships where everything you touch together turns to gold. And I’ve noticed the things the good projects have in common and the things the bad ones have in common. Luckily, I have way more good projects than bad ones!

I think you can boil the things the good projects have in common down to three things.

Want to know what they are? I’d love to share them with you so you can get better copy from your freelance copywriters and better reactions from your clients.

Simply enter your name and email address and I’ll send them to you.