Who is this copywriting e-course for?
This course is perfect for technical managers who need to turn their everyday experiences into compelling copy.
What does this copywriting e-course cover?
On this copywriting course you’ll learn how to turn the plain facts of a project into a compelling piece of marketing that demonstrates your expertise, your professionalism and your quality.
It’s split into four parts and has over 35 minutes of video content plus practical exercises and downloads for you to work through.
In the first part we look at the aim of a case study.
In the second part we look at the components of a case study.
In the third part we look at how to put a case study together and the steps you need to take.
And in the last part we look at examples of case studies so you can understand the importance of getting the tone of voice right.
Watch the introduction to this e-course
What will you be able to do at the end of this copywriting e-course?
By the end of the course you’ll have the tools to put together powerful case studies that will help you to win new clients.